What This Book Covers

Chapter 1, TYPO3 Installation and Extension Selection explains how to install TYPO3 and choose the appropriate extension.

Chapter 2, Template Configuration describes the TYPO3 template configuration. Using TYPO3, you can set up templates in the same way as for statistical HTML web pages.

Chapter 3, Singularity of TYPO3 E-Commerce Plugins describes the TYPO3 e-Commerce plugins you can use to provide a payment possibility in your online shop. Also, we will describe the most popular payments, such as online and offline payments using a card and the PayPal system, which is the most popular form of payment at the moment.

Chapter 4, Catalogue - Setting Up Online Shop Requirements describes the requirements for setting up an online shop, explaining how to set up a catalogue of products, how to prepare product-descriptive information (images and textual information), and how to organize the structure of the catalogue.

Chapter 5, Shop Users - Profiles for Unregistered and Registered Users describes the organization of unregistered and registered users, and how to add features for advanced users' options.

Chapter 6, Navigation Inside the Online Shop and Content Search describes navigation and searching possibilities inside shop content. This chapter also describes how to organize common, supplementary, and linked content navigation.

Chapter 7, Ordering Organization - Modules of Payment and Delivery describes how to add modules of payment and delivery for ordering and buying products.

Chapter 8, Administrative Interface in TYPO3 describes the possibilities of administrating shop content using the administrative interface in TYPO3 backend.

Chapter 9, Online Shop SEO Development describes online shop web page optimization corresponding to SEO requirements, and explains how to increase web presence on search engines.

Chapter 10, Managing and Marketing Your Site describes the most important aspects for managing and marketing the site.