2.2.4 About Wish

Wish（Figure 2-7）is a high-tech unicorn company established in 2011，90% of its sellers are from China.It is also the largest mobile e-commerce platform in North America and Europe.It uses an optimized algorithm to obtain data on a large scale，and quickly understands how to provide each customer with the most relevant products，allowing consumers to shop conveniently on the mobile terminal while enjoying the fun of shopping.

Wish has a total of 6 vertical apps：Wish，which provides a variety of product categories；Geek，which mainly provides high-tech equipment； Мama，which mainly provides products for pregnant women and infants； Cute，which focuses on beauty products，cosmetics，accessories and clothes； Home，which provides a variety of home accessories； Wish for Мerchants，a mobile app specially designed for sellers.[6]

Figure 2-7　Wish Website