Abstract

In recent years，the concept of “micro-location” of humanism and behaviorism has become a hot topic in multidisciplinary research，involving multidisciplinary fields such as urban economics，human geography，economic geography，and urban sociology. The theoretical units of “location perception”，“location behavior”，“location value”，“location fairness”，“location availability” and “location deprivation” involved in the principle micro-location have extremely important realistic significance in the field of urban and regional economic development. This achievement extracts the core ideas of the micro-location principle from different contexts （domestic and international literature mining，domestic and international case extraction，summary of different disciplines，multi-type location analysis，etc.） to explain the concept connotation of micro-location and its constituent views in a specific way. The philosophical foundation and methodology of the micro-location principle are deconstructed in detail，and the research on the representative schools of micro-location and their main ideas are integrated and analyzed. In addition，the categorization construction of “the view of dignity constitutes”，“the view of the composition of availability”，“the view of cultural cognition”，“the view of consumer behavior” and “the view of the middle class” is conducted to explore the spatial organization law of micro-location and its layout effect mode. The micro-location principle that highlights “location fairness” and “location dignity and justice” is proposed in the context of criticizing the traditional regional location theory and the lack of real-life behavioral culture brought by the international style. Therefore，this study aims to explore the age attribute，the theoretical reconstruction framework of the micro-location and its application activation dimension，and combine various location types as much as possible for applied activation analysis. In this way，the “micro-location principle” boosts a theoretical system integration and constructive analysis，which will help promote the theoretical and practical innovation of “China’s micro-location study”.

（1）The study of “micro-location” as the basic principle is an inevitable requirement for the urban social and economic structural system “environmental ethics-fairness and justice-dignity acquisition-value protection-harmonious development”. The economic development goal of human society is nothing more than creating a feeling of “collective mind”，“harmonious development” and “sustainable prosperity”，and the principle of micro-location is the theory of understanding the scientific laws between people，location layout and site selection from the perspective of human feelings，psychology，social culture，ethics and morality. The research on the construction of micro-location is not only an important aspect of urban and regional economic development planning，but also a basic appeal for the space full of special “human kindness”，and a basic value appeal of contemporary behavioral economics. Currently，the study of micro-location is still in the stage of academic debate. The concept also provides the basis，principle and method for constructing a fair urban economic space system，urban social space system，and urban daily life space system.

（2）Micro-location is a multi-disciplinary research field involving Western geography，sociology，economics，etc.，and is also the frontier of contemporary new humanism study. With the development of urban economy that drives the evolution of politics，culture and other social superstructures into the post-industrial development stage，the discussion on the composition of micro-location （mainly location characteristics，location perception，location value and location fairness） and its evolution has become the inevitable product in the study of contemporary behavioral economics. It is manifested as a gradual and in-depth evolution from the physical location characteristics-behavioral and cultural location-social structure location. The perfection and maturity of the micro-location principle can reflect the modern level of multidisciplinary and comprehensive development of Chinese humanities economic geography，sociology and behavioral economics. The core of the micro-location principle is to create a level of re-recognition of urban spatial anatomy from the macro regional economic space to the microscopic daily life space. In the study of “location theory”，it can be extended to the issue of worldwide location layout and site selection as well as the urban construction of “behavior-cultural space”. The theoretical level of micro-location research on urban “behavioral-cultural space” is the frontier mark of the study of contemporary urban economics，humanities and economic geography，and behavioral economics.